Career Highlights

Impact-focused Advertising & Content Production Strategy Executive with 20+ years of global experience delivering measurable business outcomes. Known for elevating content quality, accelerating speed-to-market, and achieving double-digit cost savings through innovative production models. Recognized for transforming agency partnerships, implementing scalable processes, and integrating advanced technologies that strengthen compliance, governance, and creative excellence across the US, EU, and LATAM

Skills & Services Offered

  • Advertising Production Strategy (Marketing & Procurement)

  • Agency Partnership Management

  • Budgeting & Spend Efficiency

  • Celebrity, Influencers & Talent Negotiations

  • Compliance & Governance (Implementation & Management)

  • Content Ecosystem Optimization (Quality, Spend & Speed to Market)

  • Executive Producer ((Ad Agency, In-House, Prod Co & Events)

  • Film Incentives (US & LATAM)

  • In-house studio management

  • Music Licensing Negotiations

  • Music Publishing Administration

  • Preferred vendor programs (design, implementation & evaluation)

  • Rights Management

Content Consulting Experience

  • Automotive

  • Beauty Cosmetics

  • Beer, Wine & Spirits

  • Cable & Streaming

  • CPG

  • Financial

  • Hospitality

  • Oil & Gas

  • Quick Service Restaurant (QSR)

  • Retail

  • Social Media

  • Telecom (US, UK and LATAM)

  • Tourism

Case Studies

1. Global In-House & Toolkit Production Audit for 10 Brands (US, UK & Singapore)

  • Challenge: Fragmented production processes for 10 Brands with multiple and redundant DAM systems, large amount of vendors for similar services, across US, Europe, Middle East, and Asia created inconsistencies ,  inefficiencies in cost, quality control issues, and speed to market challenges.

  • Solution: Conducted a comprehensive global audit of in-house and toolkit production workflows.

  • Result: Identified critical process gaps and delivered actionable recommendations that improved efficiency, elevated quality standards, accelerated delivery, ensured proper governance of assets, and optimized costs across four major markets.

2. Film Incentives (USA)

  • Challenge: Brands were underutilizing film incentive programs, missing opportunities for significant cost recovery.

  • Solution: Led over 21 advertising campaigns leveraging film incentive structures with several programs.

  • Result: Achieved 25–35% ROI through optimized incentive planning and execution monetizing back to the Brand within 6 to 18 months.

3. Location Production Strategy (20 countries)

  • Challenge: Rising production costs, opposing weather season challenges,  and fragmented location planning limited content scalability (Summer, holidays, oposite weather seasons, location driven ideas etc..).

  • Solution: Designed and implemented a global location production strategy process across 20 countries.

  • Result: Delivered 17–23% in cost savings while delivering high content quality and expanding production capabilities internationally.

4. Music Licensing (Orchestral Re-recording)

  • Challenge: Traditional music licensing costs posed financial barriers to large-scale / long term campaigns.

  • Solution: Negotiated publishing rights and executed the first re-recording of an iconic feature film master piece with a 90+ A listed musician orchestra.

  • Result: Secured $8M in savings while maintaining world-class production quality allowing the Brand to use this iconic track for multiple years.

5. Celebrity Playbook

  • Challenge: Brand executives and agencies lacked consistent frameworks for negotiating celebrity and influencer partnerships. (Heavy commission compensation based segment)

  • Solution: Lead and collaborated developing a comprehensive playbook for celebrity and influencer engagements.

  • Result: Standardized negotiations, reduced contract risks, added value, transparency and empowered teams with stronger deal-making capabilities.

6. Music Licensing Playbook

  • Challenge: Brands and agencies faced fragmented approaches to music rights negotiations. (Heavy commission compensation based segment)

  • Solution: Lead on the creation of a practical playbook for negotiating and managing music licensing for advertising campaigns.

  • Result: Improved negotiation leverage, compliance, transparency, added value and cost efficiency across campaigns.

7. In-House Ad Agency Studio (Retail Operations in 14 countries)

  • Challenge: Retail content production for 500+ stores across 14 countries was inconsistent, costly, time-consuming with frequent quality control issues.

  • Solution: Co-designed and led the buildout of an international in-house production studio for OOH, print, and in-store content materials (seasonal posters, POS, promo merchandise etc..)

  • Result: Centralized creative development, photoshoots, localization, production, and distribution—driving efficiency, brand consistency, improved quality control and operational savings of 20%.

8. Olympic Committee (Pitch Production USA)

  • Challenge: The U.S. Olympic Committee needed a high-impact production for its delegation pitch to host the Olympic Games in the USA.

  • Solution: Led end-to-end event production for the U.S. delegation (Visual, print, delegation logistics and event content production).

  • Result: Delivered a world-class presentation that elevated the U.S. bid and showcased production excellence on a global stage.

Accolades

  • 2 time Cannes film Festival Finalist (Producer)

  • NY Film Festival (Producer)

  • London International Awards (Producer)

  • Super Bowl Commercial 2011 (Consultant)

  • US Olympic Committee Games Pitch (Producer)

Education

  • BBA in Marketing & Accounting

    University of Puerto Rico 1994