Professional Summary

Strategic Advertising & Content Strategy Executive with 20+ years of US and international experience driving creative excellence and business impact. Expertise in elevating content quality, accelerating speed-to-market, and reducing production costs through scalable processes, agency transformation, and robust compliance and governance. Proven success leading initiatives across the US, EU, and LATAM that deliver measurable results and strengthen brand performance.

Professional Experience

VP Managing Advisor, Content Creation (US & LATAM)
Advertising Production Resources (APR) 2021–Present

  • Advised CMOs, senior marketing and procurement leaders on optimizing over $40M in annual content production spend, resulting in enhanced financial performance.

  • Achieved 12 consecutive quarters of production efficiency improvements across multiple accounts.

  • Consulted on the integration and deployment of AI production solutions, enhancing content consistency, compressing timelines, and lowering costs while strengthening governance and risk management.

  • Designed and implemented scalable content operations frameworks and compliance protocols to streamline processes.

  • Strengthened alignment between creative, production, and procurement teams, enhancing collaboration and project outcomes.

  • Developed comprehensive Celebrity & Music Licensing Playbooks for Marketing and Procurement leads.

  • Participated in high-stakes contract negotiations with celebrities and music publishers, driving value, optimizing spend, and mitigating legal risks.

  • Led post-mortem audits for experiential and conventions projects to identify improvement areas.

VP Brand Executive Producer (US & LATAM)
Advertising Production Resources (APR) 2016–2021

  • Spearheaded end-to-end production consulting for top-tier national and global brands across the Americas, enhancing brand storytelling.

  • Achieved 20 consecutive quarters of production efficiency improvements across multiple accounts.

  • Partnered with Agency of Record (AOR) teams to optimize content creation pipelines and improve budget oversight.

  • Identified savings opportunities to enhance talent and rights management processes, delivering significant cost reductions.

  • Designed, implemented, and evaluated multiple preferred vendor programs across editorial, post-production VFX, product handling, and insurance.

  • Trained & guided marketing leads on handling client lead productions (direct to client) resulting on high quality creative over 50% more efficient than using regular AOR.

  • Optimized, evaluated, and negotiated AOR and in-house production studio agreements on behalf of clients, driving efficiency, cost savings, and improved creative output.

Brand Executive Producer (US & LATAM)
Advertising Production Resources (APR) 2010 – 2016

  • Developed production guidelines for broadcast, social media, and print, standardizing quality across platforms.

  • Led film incentive initiatives that realized 25%-35% in savings for multiple campaigns.

  • Established and directed the LATAM division, providing specialized content production consulting to brand marketing and procurement departments.

  • Successfully managed ad content delivery and logistics across diverse media channels, ensuring timely and efficient execution.

President / Executive Producer
Revomedia Group 2009 – 2010

  • Operated a boutique content agency delivering impactful campaigns for global and national clients.

  • Led the NBA-BBVA Compass Bank partnership, enhancing visibility as the official bank of the NBA.

  • Oversaw cross-platform production, talent contracting, and client relationship management, ensuring high client satisfaction.

  • Led an 18 member production team across San Antonio, NY and Miami overseen broadcast, print, traffic and in-house studio operations.

  • .Developed and implemented internal production guidelines and training programs, standardizing procedures and improving cross office consistency and efficiency.

  • Led the establishment of a digital asset management (DAM) system serving all accounts improving accessibility, governance and content lifecycle efficiency.

Executive Producer Bromley Communications / Publicis Executive Producer 2006-2009

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